I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people.
More Author Quotes
- In this ever-changing society, the most powerful and enduring brands are built from the heart. β¨ Howard Schultz, Dori Jones Yang (1997). Pour your heart into it: how Starbucks built a company one cup β¦ βΆ
- The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumer β¦ βΆ
- Most business people today are not going to invest in the uncertainty that exists in America. β¨ Howard Schultz: 'We Can't Wait for Washington' and CEOs Need to Show Confidence in the E β¦ βΆ
- Our history is based on extending the brand to categories within the guardrails of Starbucks.
- Sometimes the difference between winning and losing is will. The will to make it happen.
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