All the creativity books in the world aren’t going to help you if you’…

Seth Godin
632 citations
All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas. ✨ Seth Godin (2010). Linchpin: Are You Indispensable?, p.111, Penguin
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about. ✨ Seth Godin (2012). Whatcha Gonna Do with That Duck?: And Other Provocatio … ▶
Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So … ▶
If you're not upsetting anyone, you're not changing the status quo. ✨ The tribes we lead. TED Talks, www.ted.com. February 2009.
I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.
You can listen to what people say, sure. But you will be far more effective if you listen to what people do. ✨ FaceBook post bySeth Godin from Mar 21, 2014

All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas. ✨ Seth Godin (2010). Linchpin: Are You Indispensable?, p.111, Penguin

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