If you're not upsetting anyone, you're not changing the status quo. ✨ …

Seth Godin
632 citations
If you're not upsetting anyone, you're not changing the status quo. ✨ The tribes we lead. TED Talks, www.ted.com. February 2009.
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If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood. ✨ Seth Godin (2009). Purple Cow, New … ▶
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security. ✨ Seth Godin (2010). Linchpin: Are You Indispensable?, p.81, Penguin
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