We would take something old and tired and common - coffee

Howard Schultz
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We would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries. ✨ Howard Schultz, Dori Jones Yang (1997). Pour your heart into it: how Starbucks built a company one cup at a time
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