Mass advertising can help build brands, but authenticity is what makes…

Howard Schultz
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Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. ✨ Howard Schultz, Dori Jones Yang (1997). Pour your heart into it: how Starbucks built a company one cup at a time
Humanity Love Time
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. ✨ Howard Sch … ▶

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. ✨ Howard Schultz, Dori Jones Yang (1997). Pour your heart into it: how Starbucks built a company one cup at a time

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