...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.
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- At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'. β¨ Yvon Chouinard (2006). Let My People Go Surfing: The Education of β¦ βΆ
- You have a whole life in the outdoors, you realize you have a sense of responsibility to protect these wild places.
- The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process youβre an asshole when you start out and an asshole when β¦ βΆ
- How you climb a mountain is more important than reaching the top β¨ Yvon Chouinard (2016). Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusu β¦ βΆ
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