At Patagonia, making a profit is not the goal because the Zen master w…

Yvon Chouinard
62 citations
At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'. ✨ Yvon Chouinard (2006). Let My People Go Surfing: The Education of a Reluctant Businessman, p.160, Penguin
Humanity
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At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'. ✨ Yvon Chouinard (2006). Let My People Go Surfing: The Education of a Reluctant Businessman, p.160, Penguin

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