Believe in what you do, because you may have to do it for a long time …

Seth Godin
632 citations
Believe in what you do, because you may have to do it for a long time before it catches on. ✨ Seth Godin (2006). Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas, p.172, Penguin
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You can't shrink your way to greatness! ✨ Seth Godin (2012). Survival Is Not Enough: Shift Happens, p.76, Simon and Schuster
Figure out the people part and the technology gets a whole lot simpler.
I do not think you can get rid of the fear... but you can dance with it.
Art is a personal act of courage. ✨ Seth Godin (2010). Linchpin: Are You Indispensable?, p.77, Penguin
For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.

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