For most modern marketers, quantity isn't the point. What matters is t…

Seth Godin
632 citations
For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
Don't fix me; Love me for what's broken. ✨ Seth Godin (2012). The Icarus Deception: How High Will You Fly?, p.76, Penguin
Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth … ▶
We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.

For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.

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