Permission marketing turns strangers into friends and friends into loy…

Seth Godin
632 citations
Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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Ideas that spread win. ✨ Seth Godin (2009). Purple Cow, New Edition: Transform Your Business by Being Remarkable, p.38, Penguin
If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against y … ▶
The application process changes the list of who applies. Your applicants reflect your methods.
The people who are the best in the world specialize at getting really good at the questions they don't know. ✨ Seth Godin (2007). The Dip: A Little Book That Teaches You When to Quit (and When to Sti … ▶
Leading is a skill, not a gift. You're not born with it, you learn how. ✨ Seth Godin (2010). Linchpin: Are You Indispensable?, p.47, Penguin

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

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