The best time to start promoting your book is three years before it co…

Seth Godin
632 citations
The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later. ✨ Advice for authors. sethgodin.typepad.com. August 2, 2006.
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By the time there is a case study about your industry, you are already too late.
Change almost never fails because it's too early. It almost always fails because it's too late. ✨ Seth Godin (2008). Tribes: We Need You to Lead Us, p.119, Penguin
Do you know what people want more than anything? They want to be missed. ✨ Can Ordinary People Become Leaders?. TED Radio Hour with Guy Raz, www.npr.org. January 17, 2014.
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
Treat different people differently. Anything else is a compromise. ✨ All the same. sethgodin.typepad.com. April 18, 2014.

The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later. ✨ Advice for authors. sethgodin.typepad.com. August 2, 2006.

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