Treat different people differently. Anything else is a compromise. ✨ A…

Seth Godin
632 citations
Treat different people differently. Anything else is a compromise. ✨ All the same. sethgodin.typepad.com. April 18, 2014.
Humanity
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Facts are irrelevant. What matters is what the consumer believes.
Competence is the enemy of change! ✨ Seth Godin (2012). Survival Is Not Enough: Shift Happens, p.111, Simon and Schuster
Not changing your strategy merely because you're used to the one you have now is a lousy strategy. ✨ Strategy matters more than ever. sethgodin.typepad.com. July 23, 2012.
A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.
If not enough people doubt you, you're not making a difference. ✨ Seth Godin (2012). The Icarus Deception: How High Will You Fly?, p.76, Penguin

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