I avoid clients for whom advertising is only a marginal factor in thei…

David Ogilvy
141 citations
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.87, Profile Books
Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be … ▶
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
Creativity needs discipline and freedom.
David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House

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