Every advertisement is part of the long term investment in the persona…

David Ogilvy
141 citations
Every advertisement is part of the long term investment in the personality of the brand. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.65, Profile Books
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I admire people with gentle manners who treat other people as human beings. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.69, Profile Books
I prefer the discipline of knowledge to the anarchy of ignorance.
You cannot bore people into buying your product - you can only interest them in buying it. ✨ David Ogilvy (1997). An Autobiography, p.140, John Wiley & Sons
If you always hire people who are bigger than you are, we shall become a company of giants ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.105, Profile Books
Consumers don't think how they feel. They don't say what they think and they don't do what they say.

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