We know what you want to accomplish... The real question is, 'what are…

Seth Godin
632 citations
We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
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It's uncomfortable to challenge the status quo. ✨ Seth Godin (2008). Tribes: We Need You to Lead Us, p.55, Penguin
Art is the act of navigating without a map. ✨ Seth Godin (2010). Linchpin: Are You Indispensable?, p.162, Penguin
Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
No is the foundation that we can build our yes on. ✨ No is essential. sethgodin.typepad.com. May 13, 2014.
Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience … ▶

We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.

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