A brand that stands for what all brands stand for stands for nothing m…

Seth Godin
632 citations
A brand that stands for what all brands stand for stands for nothing much.
Truth
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified... and pic … ▶
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In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it. ✨ Seth Godin (2008). Tribes: We Need You to Lead Us, p … ▶
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