Work should be personal. For all of us. Not just for the artist and en…

Howard Schultz
165 citations
Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
Philosophy
13

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Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. ✨ Howard Schultz, Dori Jones Y … ▶
People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act o … ▶
I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action.
It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am.
Who wants a dream that's near-fetched? ✨ Howard Schultz, Dori Jones Yang (1997). Pour your heart into it: how Starbucks built a company one cup at a time

Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.

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