There's a metaphor Vincent Eades likes to use: If you examine a butter…

Howard Schultz
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There's a metaphor Vincent Eades likes to use: If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies. ✨ Howard Schultz, Dori Jones Yang (1997). Pour your heart into it: how Starbucks built a company one cup at a time
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