Don’t just create content to get credit for being clever

David Ogilvy
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Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.
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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
Every advertisement is part of the long term investment in the personality of the brand. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.65, Profile Books
The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs … ▶
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and v … ▶

Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.

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