Don’t just create content to get credit for being clever — create cont…

David Ogilvy
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Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.
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Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday H … ▶
What you learn is more important than what you earn.
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language … ▶

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