John P. Kotter
38 citations

One of the most common ways to overcome resistance to change is to educate people about it beforehand. Communication of ideas helps people see the need for and the logic of a change. The education process can involve one-on-one discussions, presentations to groups, or memos and reports. ✨ John P. Kotter (2013). John P. Kotter on What Leaders Really Do, p.22, Harvard Business Press

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