Great marketing only makes a bad product fail faster.

David Ogilvy
141 citations
Great marketing only makes a bad product fail faster.
Truth
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Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.
You can't save souls in an empty church. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.64, Profile Books
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants. ✨ Ogilvy o … ▶
Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. ✨ David Ogilvy (1963). Confessions of a … ▶

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