Everyone is not your customer.

Seth Godin
632 citations
Everyone is not your customer.
Humanity
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What people want is the extra, the emotional bonus they get when they buy something they love.
The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security. ✨ Seth Godin (2010). Linchpin: Are You Indispensable?, p.81, Penguin
The most successful givers aren’t doing it because they’re being told to. They do it because doing it is fun. It gives them joy. ✨ Seth Godin (2010). Linchpin: Are You Indispensable? How to drive you … ▶
Now for the first time, you can choose yourself. You can be responsible for what you do and how you do it. You have to do the hard work of finding and pleasing an audience.
Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.

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