What people want is the extra, the emotional bonus they get when they buy something they love.
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- One way to think about running a successful business is to figure out what the least you can do is, and do that.
- Low price is a great way to sell a commodity. That's not marketing though, that's efficiency. β¨ Seth Godin (2006). Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas, p.2 β¦ βΆ
- When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actu β¦ βΆ
- Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
- Perfect can't possibly be the goal, we're left with generous, important and human instead.
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