What people want is the extra, the emotional bonus they get when they buy something they love.
More Author Quotes
- It's never too late to start heading in the right direction.
- The future of publishing is about having connections to readers and the knowledge of what those readers want.
- The one path that never works is the most common one: doing nothing at all. β¨ Seth Godin (2008). Tribes: We Need You to Lead Us, p.59, Penguin
- The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.
- You can't control other people, and giving them the power to decide if you will continue to produce good work is foolish.
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