Understanding the mythology of your partner, your customer and your au…

Seth Godin
632 citations
Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.
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Good marketers measure. ✨ Seth Godin (2006). Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas, p.203, Penguin
Nine years of experience is very different from one year of experience, nine times. ✨ Four roads, sethgodin.typepad.com. October 19, 2010.
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter. ✨ No one reads a comic strip because it's drawn well. sethgodin.type … ▶
You can listen to what people say, sure. But you will be far more effective if you listen to what people do. ✨ FaceBook post bySeth Godin from Mar 21, 2014
Repeating easy tasks again and again gets you not very far. Attacking only steep cliffs where no progress is made isn’t particularly effective either. No, the best path is an endless series of diffic … ▶

Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.

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