The best marketing strategy is to destroy your industry before your co…

Seth Godin
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The best marketing strategy is to destroy your industry before your competition does.
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Anxiety is practising failure in advance. Anxiety is needless and imaginary. It's fear about fear, fear that means nothing. ✨ Seth Godin (2010). Linchpin: Are You Indispensable? How to drive your car … ▶
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
Not adding value is the same as taking it away. ✨ The cost of neutral. sethgodin.typepad.com. January 12, 2013.
Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.
If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss t … ▶

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