The thing is, the future happens. Every single day, like it or not. Su…

Seth Godin
632 citations
The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
Hope Time
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Ideas in secret die. They need light and air or they starve to death. ✨ Seth Godin (2004). Free Prize Inside: How to Make a Purple Cow, p.112, Penguin
We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative. ✨ Seth Godin (2015). Poke The Box: When Was th … ▶
Don’t do it because it’s your job, do it because you can.
You can't win by being more average than average. ✨ Interview with Tamara Adlin, adlininc.com. August 27, 2007.
Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.

The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.

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