Don't hire a dog, then bark yourself

David Ogilvy
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Don't hire a dog, then bark yourself
Death
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Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work. ✨ David Ogilvy (2012). The Unpublished … ▶
Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.
It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs … ▶
Consumers don't think how they feel. They don't say what they think and they don't do what they say.

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