Don't hire a dog, then bark yourself

David Ogilvy
141 citations
Don't hire a dog, then bark yourself
Death
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Don't count the people that you reach, reach the people who count
Every advertisement is part of the long term investment in the personality of the brand. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.65, Profile Books
Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are … ▶
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than on … ▶
It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye. ✨ David Ogilvy (1963). Confessi … ▶

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