If failure is not an option, then neither is success.

Seth Godin
632 citations
If failure is not an option, then neither is success.
Hope
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Life is like skiing. Just like skiing, the goal is not to get to the bottom of the hill. It's to have a bunch of good runs before the sun sets.
Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those thing … ▶
A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
Human nature is to need a map. If you’re brave enough to draw one, people will follow. ✨ Seth Godin (2015). Poke The Box: When Was the Last Time You Did Something for the First Time?, p.11, Penguin
If you don't require the journey to be easy or comfortable or safe, you can change the world. ✨ A legacy of Mandela. sethgodin.typepad.com. December 05, 2013.

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