The future of publishing is about having connections to readers and th…

Seth Godin
632 citations
The future of publishing is about having connections to readers and the knowledge of what those readers want.
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I wonder if real art comes when you build the thing that they don't have a prize for yet.
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste th … ▶
Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience … ▶
It takes confidence and guts to intentionally create tension. ✨ Seth Godin (2012). The Icarus Deception: How High Will You Fly?, p.68, Penguin
When you put your ideas in the world, then, and only then, do you know if they're real.

The future of publishing is about having connections to readers and the knowledge of what those readers want.

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