Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place. ✨ Seth Godin (2009). All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All, p.14, Penguin
More Author Quotes
- You can raise the bar or you can wait for others to raise it, but it's getting raised regardless.
- Anxiety is practising failure in advance. Anxiety is needless and imaginary. It's fear about fear, fear that means nothing. ✨ Seth Godin (2010). Linchpin: Are You Indispensable? How to drive your car … ▶
- It's possible that your next frontier isn't to get more efficient, it's to get more brave.
- If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power. ✨ Seth Godin: Mark Cuban Is Comp … ▶
- Art isn't only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change som … ▶
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