If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
More Author Quotes
- Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.
- Play to win, but enjoy the fun. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
- Consumers don't think how they feel. They don't say what they think and they don't do what they say.
- Don't hire a dog, then bark yourself
- David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
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