Every advertisement should be thought of as a contribution to the comp…

David Ogilvy
141 citations
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
Thought
21

More Author Quotes

Great marketing only makes a bad product fail faster.
Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work. ✨ David Ogilvy (1978). Blood, Brains and Beer
Our business is infested with idiots who try to impress by using pretentious jargon.
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language … ▶
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House

More Author Quotes

Most Cited Authors

The Best Quotes

Most Liked Authors

Curated Author Quotes