Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match. ✨ Gary Vaynerchuk (2013). Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, p.22, Harper Collins

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