Marketing is the act of inventing the product. The effort of designing…

Seth Godin
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Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it. ✨ Seth Godin (2009). Purple Cow, New Edition: Transform Your Business by Being Remarkable, p.92, Penguin
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More time [to decide] without more information just creates anxiety, not insight.
Leading is a skill, not a gift. You're not born with it, you learn how. ✨ Seth Godin (2010). Linchpin: Are You Indispensable?, p.47, Penguin
I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As … ▶
What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.
No one can force you to stand up, speak up and make a difference. But if you back off and play along, please understand that whatever happens happened, at least in part, because you acquiesced.

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it. ✨ Seth Godin (2009). Purple Cow, New Edition: Transform Your Business by Being Remarkable, p.92, Penguin

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