Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
More Author Quotes
- Imitation can be commercial suicide.
- We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.
- If your advertising goes unnoticed, everything else is academic! ✨ Making Dr. King a Pitchman, Turning His Words Upside Down, www.nytimes.com. February 5, 2018.
- In advertising, not to be different is virtually suicidal.
- It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
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