Michael Porter
29 citations

Businesses must reconnect company success with social progress. Shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success. It is not on the margin of what companies do but at the center. We believe that it can give rise to the next major transformation of business thinking. ✨ The Big Idea: Creating Shared Value by Michael E. Porter and Mark R. Kramer, www.huffingtonpost.com. January 28, 2011.

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