It is a mistake to think that one limits one’s risk by spreading too m…

John Maynard Keynes
109 citations
It is a mistake to think that one limits one’s risk by spreading too much between enterprises about which one knows little and has no reason for special confidence.
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It is ideas, not vested interests, which are dangerous for good or evil. ✨ General Theory of Employment (1936; 1947 ed.) ch. 24
The difficulty lies, not in the new ideas, but in escaping from the old ones. ✨ The General Theory of Employment, Interest and Money. Book by John Maynard Keynes (Preface), 1936.
Experience shows that what happens is always the thing against which one has not made provision in advance.
I feel no shame at being found still owning a share when the bottom of the market comes…I would go much further than that. I should say that it is from time to time the duty of a serious investor to … ▶
It would not be foolish to contemplate the possibility of a far greater progress still. ✨ John Maynard Keynes, Royal Economic Society (Great Britain) (1972). The Collected Writings of John Maynard Ke … ▶

It is a mistake to think that one limits one’s risk by spreading too much between enterprises about which one knows little and has no reason for special confidence.

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