Most agencies run scared, most of the time. . . .Frightened people are…

David Ogilvy
141 citations
Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.
Humanity Politics Time
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Great marketing only makes a bad product fail faster.
Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with … ▶
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There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. ✨ David Ogilvy (1997). An Autobiography, p.118, John Wiley & Sons

Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.

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