Don't find customers for your products, find products for your custome…

Seth Godin
632 citations
Don't find customers for your products, find products for your customers.
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Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.
Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is. ✨ Seth Godin (2012). Survival Is Not Enough: Shift Happens, p.22, Simon and Schuster
The joy of art is particularly sweet, though, because it carries with it the threat of rejection, of failure, and of missed connections. It's precisely the high-wire act of this might not work that m … ▶
Courage doesn't always involve physical heroism in the face of death. It doesn't always require giant leaps worthy of celebration. Sometimes, courage is the willingness to speak the truth about what … ▶
Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done. ✨ Seth Godin (2010). Linchpin: Are You Indispensable?, p.11, Penguin

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