Running should be free, man.

Christopher McDougall
46 citations
Running should be free, man.
Philosophy
28

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There is a growing subculture of barefoot runners, people who got rid of their shoes. And what they have found uniformly is you get rid of the shoes, you get rid of the stress, you get rid of the inj … ▶
Faced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: findin … ▶
Blaming the running injury epidemic on big, bad Nike seems too easy - but that's okay, because it's largely their fault. ✨ Christopher McDougall (2009). Born to Run, p.179, Vintage
The Tarahumara would party like this all night, then rouse themselves the next morning to face off in a running race that could last not two miles, not two hours, but two full days. According to the … ▶
Sometimes,' she said, 'it takes a woman to bring out the best in a man. ✨ Christopher McDougall (2010). Born to Run: The hidden tribe, the ultra-runners, and the greatest race the world has never see … ▶

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