The easiest way to figure out who the customer is in an online space i…

Douglas Rushkoff
134 citations
The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers.
Humanity Reading
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