When you're surrounded by people who share a passionate commitment aro…

Howard Schultz
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When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.
Humanity Love
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.
When it comes to Starbucks, I take every threat very personally. ✨ Howard Schultz, Joanne Gordon (2012). Onward: How Starbucks Fought for Its Life without Losing Its Soul, p.14, Rodale
I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that woul … ▶
Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and … ▶

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

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