Managing a business, small or large, today requires an extremely disci…

Howard Schultz
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Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. ✨ Starbucks CEO Howard Schultz discusses turnaround. Interview with Melissa Allison, www.seattletimes.com. March 12, 2011.
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In times of adversity and change, we really discover who we are and what we're made of. ✨ Howard Schultz (2011). Onward: How Starbucks Fought for Its Life Without Losing Its Soul, p.200, Rodale
The response to the Starbucks brand has been phenomenal in our international markets. ✨ Starbucks fix. Interview with Andy Serwer, archive.fortune.com. January 18, 2008.
You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.
My mother taught me something at a young age - she said 'you are the company you keep.' To define yourself by some label or some level of resources - that's pretty shallow. ✨ Starbucks boss: we' … ▶
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. ✨ Howard Sch … ▶

Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. ✨ Starbucks CEO Howard Schultz discusses turnaround. Interview with Melissa Allison, www.seattletimes.com. March 12, 2011.

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