Anybody can leverage celebrity for profit.

Howard Schultz
165 citations
Anybody can leverage celebrity for profit.
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The companies that are lasting are those that are authentic. ✨ Howard Schultz, Dori Jones Yang (1997). Pour your heart into it: how Starbucks built a company one cup at a time
Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity. ✨ Starbucks lege … ▶
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a … ▶

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