Great marketers don't make stuff. They make meaning.

Seth Godin
632 citations
Great marketers don't make stuff. They make meaning.
Philosophy
26

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Successful people are successful for one simple reason: they think about failure differently. ✨ Seth Godin (2010). Linchpin: Are You Indispensable?, p.100, Penguin
Many Things That Are True Are True Because You Believe Them. ✨ Seth Godin (2009). All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is th … ▶
Your art is the act of taking personal responsibility, challenging the status quo, and changing people. ✨ Seth Godin (2010). Linchpin: Are You Indispensable?, p.85, Penguin
Defending mediocrity is exhausting. ✨ Seth Godin (2008). Tribes: We Need You to Lead Us, p.32, Penguin
We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.

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