Many Things That Are True Are True Because You Believe Them. ✨ Seth Go…

Seth Godin
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Many Things That Are True Are True Because You Believe Them. ✨ Seth Godin (2009). All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All, p.6, Penguin
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If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood. ✨ Seth Godin (2009). Purple Cow, New … ▶
You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art. ✨ Seth Godin (2010). Linchpin: Are You Indispensable?, p.77, Penguin
You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
As you've probably discovered, great work makes us uncomfortable.
How dare you settle for less when the world has made it so easy for you to be remarkable? ✨ Seth Godin (2006). Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas, p.11, P … ▶

Many Things That Are True Are True Because You Believe Them. ✨ Seth Godin (2009). All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All, p.6, Penguin

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