The only path to amazing runs directly through not-yet-amazing

Seth Godin
632 citations
The only path to amazing runs directly through not-yet-amazing
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It's uncomfortable to resist the urge to settle. ✨ Seth Godin (2008). Tribes: We Need You to Lead Us, p.55, Penguin
Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity … ▶
You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside a … ▶
Believe in what you do, because you may have to do it for a long time before it catches on. ✨ Seth Godin (2006). Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas, p.172 … ▶

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