It has no denim-toned house paint. Levi makes what is essentially a co…

Naomi Klein
38 citations
It has no denim-toned house paint. Levi makes what is essentially a commodity: blue jeans. Its ads may evoke rugged outdoorsmanship, but Levi hasn't promoted any particular life style to sell other products. ✨ Naomi Klein (2010). No Logo 10th Anniversary Edition, p.71, Vintage Canada
Life Sadness
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It has no denim-toned house paint. Levi makes what is essentially a commodity: blue jeans. Its ads may evoke rugged outdoorsmanship, but Levi hasn't promoted any particular life style to sell other products. ✨ Naomi Klein (2010). No Logo 10th Anniversary Edition, p.71, Vintage Canada

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