Very few people or companies can clearly articulate WHY they do WHAT t…

Simon Sinek
354 citations
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
Humanity
23

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If you talk about what you believe, you will attract those who believe what you believe. ✨ How great leaders inspire action. Ted talk, www.ted.com. September 2009.
A leader should not take credit when things go right if they are not willing to accept responsibility when things go wrong. ✨ Twitter post from Jul 03, 2013

Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

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