So that is the design process or the creative process. Start with a pr…

Paul Rand
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So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time. ✨ Michael Kroeger, Paul Rand (2008). Paul Rand: Conversations with Students, p.46, Princeton Architectural Press
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